Deploy checklist — deskrune.com v3

At the end of this checklist, deskrune.com serves static HTML from Cloudflare Pages, handles email subscriptions via a Workers KV-backed endpoint, delivers lead magnet PDFs on subscribe, processes payments through Gumroad and Payhip with live product links, and logs all conversions — with the first paid PDF sold and tracked in Resend and Gumroad analytics.

Phase 1: Domain

1. Log into Cloudflare dashboard
   Go to https://dash.cloudflare.com and sign in
2. Select domain
   Click on deskrune.com from the domain list
3. Verify DNS records
   Confirm A record points to 104.21.34.121 and CNAME www points to deskrune.com.pages.dev
4. Enable proxy
   Ensure DNS records are orange-clouded (proxied)
5. Disable SSL/TLS encryption mode
   Set SSL/TLS to Full (strict)
6. Wait for DNS propagation
   Wait 5 minutes, then run dig deskrune.com in terminal

Phase 2: Cloudflare Pages deploy

1. Navigate to Pages
   Click on Pages in left sidebar of Cloudflare dashboard
2. Select existing project
   Click on existing project named 'toolstack-fyi'
3. Rename project
   Click Settings > General > Rename to 'deskrune.com'
4. Change build settings
   Set Build directory to 'site/web/' and Build command to 'echo No build needed'
5. Set publish directory
   Confirm Publish directory is 'site/web/'
6. Trigger deploy
   Click Deploy site button
7. Wait for deploy status
   Wait until status shows 'Deployed' (takes 30-90 seconds)
8. Verify live URL
   Visit https://deskrune.com and confirm homepage loads

Phase 3: Worker + KV + Resend

1. Open Workers & Pages
   Click Workers & Pages in Cloudflare dashboard
2. Create new worker
   Click Create application > Create custom worker
3. Name worker
   Enter 'subscribe-worker' as name
4. Paste code
   Replace default code with content from api/subscribe.js
5. Save and deploy
   Click Save and Deploy
6. Create KV namespace
   Go to KV > Create namespace > Name: 'subscribers' > Create
7. Bind KV to worker
   In worker settings, click Add binding > Type: KV Namespace > Variable: 'SUBSCRIBERS' > Select 'subscribers'
8. Set Resend API key
   In worker code, replace 'RESEND_API_KEY' with actual key from Resend dashboard > Settings > API Keys
9. Test endpoint
   Run curl -X POST https://subscribe-worker.deskrune.com -d '{"email":"[email protected]"}' in terminal
10. Verify email receipt
    Check Resend dashboard > Messages for '[email protected]' delivery
11. Set route
    In Workers & Pages > Routes > Add route: subscribe.deskrune.com/* > Select 'subscribe-worker'

Phase 4: Gumroad listings

1. Log into Gumroad
   Go to https://gumroad.com/login
2. Open product list
   Click Products in left menu
3. Edit product 1
   Click on 'dsk-aios-01' product
4. Update download link
   Set Download link to https://deskrune.com/pdfs/dsk-aios-01.pdf?v=202605070506
5. Update price
   Set price to free
6. Save product
   Click Save
7. Repeat for 10 more products
   Repeat steps 4-6 for dsk-aios-02 through dsk-aios-11
8. Copy product URLs
   For each product, copy the Gumroad link from the Share button
9. Update site links
   In site/web/index.html, replace placeholder Gumroad links with actual product URLs

Phase 5: Payhip listings

1. Log into Payhip
   Go to https://payhip.com/login
2. Navigate to products
   Click Products in top menu
3. Edit product 1
   Click on 'dsk-aios-12' product
4. Update file
   Under Files, upload pdfs/dsk-aios-12.pdf
5. Set price
   Set price to free
6. Save product
   Click Save Changes
7. Copy product link
   Click Share > Copy link
8. Update site links
   In site/web/index.html, replace Payhip placeholder with actual product link
9. Repeat for product 2
   Repeat steps 3-8 for 'dsk-aios-13'

Phase 6: End-to-end test

1. Visit homepage
   Open https://deskrune.com in incognito window
2. Submit email
   Enter [email protected] in subscribe form and click Submit
3. Verify email delivery
   Check Resend dashboard for '[email protected]' receipt
4. Download lead magnet
   Click link in email to download pdfs/dsk-lead-magnet.pdf
5. Verify PDF integrity
   Open downloaded PDF and confirm it matches source file in pdfs/
6. Click Gumroad link
   Click first Gumroad product link on homepage
7. Complete test purchase
   Use Gumroad test email ([email protected]) to buy dsk-aios-01 for free.01
8. Verify Gumroad sale
   Check Gumroad dashboard > Sales for transaction
9. Click Payhip link
   Click first Payhip product link on homepage
10. Complete test purchase
    Use Payhip test email to buy dsk-aios-12 for free.01
11. Verify Payhip sale
    Check Payhip dashboard > Sales for transaction
12. Check KV storage
    In Cloudflare dashboard > KV > subscribers > Browse > confirm [email protected] is stored

Phase 7: First content drop

1. Create blog post
   In site/web/blog/, create file dsk-aios-01.md with title and 300 words
2. Add to navigation
   In site/web/index.html, add link to /blog/dsk-aios-01 under 'Latest Posts'
3. Build static site
   Run npx serve site/web/ in terminal to preview locally
4. Commit changes
   Run git add . && git commit -m "feat: drop first blog post and update nav"
5. Push to repo
   Run git push origin main
6. Verify auto-deploy
   Wait for Cloudflare Pages to auto-deploy new version
7. Visit blog post
   Open https://deskrune.com/blog/dsk-aios-01 and confirm renders correctly

Phase 8: Watch+iterate

1. Enable Cloudflare Analytics
   In Cloudflare dashboard > Analytics > Web > Enable for deskrune.com
2. Set up Resend analytics
   In Resend > Emails > Enable open/click tracking
3. Set up Gumroad analytics
   In Gumroad > Analytics > Enable conversion tracking
4. Set up Payhip analytics
   In Payhip > Analytics > Enable sales funnel tracking
5. Create weekly review
   Schedule Monday 9am to review: email signups, PDF downloads, Gumroad sales, Payhip sales
6. Log first conversion
   Record first paid sale in Notion: date, product, email, revenue
7. Update homepage CTA
   Change homepage button text from 'Subscribe' to 'Get dsk-aios-01 free'
8. Add UTM tag
   Append ?utm_source=homepage&utm_medium=lead_magnet to all Gumroad and Payhip links

Common blockers + fixes

First-revenue target

Week 1: 1 paid sale (any product) tracked in Gumroad or Payhip. Week 4: 5 paid sales across both platforms, with 50+ email signups and 30+ PDF downloads.

Do NOT do

• Use WordPress or CMS plugins
• Enable Cloudflare Cache Purge on every deploy
• Link to Google Drive or Dropbox for PDFs

For when you come back.