Why pay-what-fits?
I built Deskrune because the productivity software I actually needed didn’t exist. Most ADHD planners charge $4.99 because that’s the price point that makes the “sale” look good. For people who are already strapped, that’s the wrong door.
So you decide. $4.99 keeps the lights on — that’s the suggested price on the kit page. Free is fine — Gumroad shows “Pay what you want, $0+” right on the checkout. More than $4.99 — if it really helped and you can, that’s what this tip jar is for.
Where the money goes: I get to keep making these instead of going back to client work. That’s the whole accounting. No marketing budget, no agency, no funnel software. One operator, three vendors (Stripe, Cloudflare, Resend), and an inbox.
What about people who can’t pay?
The kit at $0 is the same kit at $4.99 or $50. You get the same PDF, the same Notion templates, every update I ever ship. The first 100 buyers (whatever they pay, or don’t) shape what this becomes. If you take it for free and it changes something, write me a one-line note. That’s the entire reciprocity I’m asking for.
You don’t have to do anything.
Closing the tab is also a valid response. No follow-up email asking why. No discount popup. Whatever you do here is the answer I was looking for.