FOR THE PARTNER

Watching them disappear into ChatGPT for hours, every Sunday.

You're not the buyer. You're the one who recognizes the pattern earlier than they do. These pages are written so you have language for the loop you're watching — and so when they're ready to read something, there's something worth reading.

DESKRUNE

For when you come back.

01THE PATTERN

What you're seeing.

The 4-hour Sunday session that should have been 30 minutes. The 'just one more iteration' that becomes the whole evening. The Custom GPT they've been tweaking for three weeks that hasn't shipped anything. You're not imagining it. It has a name. There are ten of them.

03THE PROTOCOL

What helps (and what doesn't).

  1. 01Don't send them the link. Forwarded productivity advice from a partner is read as criticism. They'll see the brand later, organically.
  2. 02Read the AFM pages yourself first. The vocabulary alone is helpful — having a name for the loop reduces shame.
  3. 03When they bring up a frustration about AI workflows, name the AFM. 'That sounds like Hyperfocus Tunnel.' Don't recommend a kit yet.
  4. 04If they ask what helps, point to the free Re-Entry Card or the AFM Spotter Quiz. Both are free. Both are low-stakes.
  5. 05The kits work best when the person buys them themselves. Trust the timing.
04HONEST LIMITS

What we won't promise.

We can't fix the loop for them. The kits work for ADHD adults who are ready to read them — not before. We won't tell you we're a substitute for therapy or coaching. We're a small library and a one-way newsletter. That's the whole offer.

05GET THE NEWSLETTER

Get the language as it ships

One email every other week. The newsletter sometimes addresses partners directly. The lead magnet is The 92-Day Bank App Mistake — useful even if you never share it.

Deskrune. For when you come back.