Honest pricing.
Five kits. Pay what fits. tip optional. Free is fine. No countdown. No founders edition. No "was free now free." Here's the rationale, in one page.
What you pay
Whatever number you type into Gumroad's checkout. The minimum is free. The suggested is free. The maximum is whatever you want. Same offer for everyone — there's no secret tier, no early-reader rate, no countdown that flips the price.
What you get
The full kit. PDF + editable .docx. Updates for life — bookmark deskrune.com/kits/ and the URL always serves the latest revision. No login. No portal. No email-link gymnastics.
Why free is the suggestion
It's the price at which the cost of trying us is lower than the cost of one cup of coffee. ADHD adults have been burned by every productivity-industry offer that wanted free up front for a thing they'd abandon by week two. The free model says: try it, tip later only if it helps, no harm done.
Why no countdown
Countdowns are conversion-optimized urgency theatre. Every ADHD adult has watched a sale timer reset itself the moment it hit zero. We never want to be that. The price today is the price next month. Nothing about your decision needs to happen in the next 47 hours.
Why no founders edition
"Founders edition" usually means "we'll charge early readers more for the same thing later by adding fake features." We don't do that. If you buy today and the kit gets better tomorrow, you get tomorrow's version free, same URL.
What it actually costs us
Hosting on Cloudflare Pages: about free/month for the whole site. Gumroad's cut: 10% + 30¢ per sale. AI tools for content: ~free/month. Domain: free/year. Time: an unreasonable amount, much of it hyperfocused, unbilled. The kits don't cover the time at any price. We're betting the audience does eventually.
What "free is fine" means
If you set the number to free in checkout, Gumroad lets you do it and the kit lands in your inbox the same way as if you paid too much. We don't gate the file behind a payment threshold. The free with optional tips model is real, not a euphemism.
The tip support
If a tip was a mistake, email [email protected]. No form. No survey. Full policy →
Read all this, still curious?
Five kits, all free with optional tips. The Executive Function Kit is the one to start with.
See the kits →